Fritolay plans to increase contract farming area

Posted by on May 6th, 2010 and filed under Business/Economy. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Kolkata, May 6 (IANS) FritoLay India, the snacks food division of Pepsico, is planning to increase by about 70 percent its contract farming area in the next five years to reduce dependence on other sources for potatoes, a company official said here Thursday.

‘By 2015 we will increase the contract farming area for potato cultivation to 27,000 acres from the present 16,000 acres to reduce dependence on other sources of procurement. This will involve about 40,000 farmers in the job as against 15,000 at present,’ Ruchira Jaitley, executive vice-president of the company told reporters here.

The company procures about 1.6 lakh tonnes of potato per year from West Bengal, Uttar Pradesh, Jharkhand, Punjab, Maharashtra, Gujarat and Karnataka.

The size of the branded salty snacks business in the country is at present between Rs.2,500 crore and Rs.3,000 crore with an annual growth of about 30 per cent, she said.

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